Rhys Heron is Managing Director of Mi9. Rhys joined Mi9 for the second time in June 2016, having previously worked as head of business development before spending time at Yahoo! and Yellow in business development, digital strategy and product management leadership roles. Before moving to New Zealand in 2011, Rhys held senior product management and general management positions at Mi9 parent Nine Digital in Sydney, including leading its Mobile and HWW business units, and worked in London and Melbourne prior to that.
Passionate about digital, Rhys contributes to the development of a competitive local industry as a member of the IABNZ Board and Vice Chair of its Mobile Advertising Council.
Rhys holds a Bachelor of Commerce degree from Deakin University, Australia and is a Member of the Chartered Institute of Marketing.
Rhys lives on Auckland's North Shore with his wife and two boys.