Mi9 hooks in sports fans with ESPN deal

Thursday, August 29, 2013

The exclusive deal sees Mi9 sell premium advertising on a raft of international ESPN websites, including are espn.com, espnfc.com, cricinfo.com, footytips.com.au, espnscrum.com, espnf1.com.

It also bolsters Mi9's behaviour-based advertising network Microsoft Media Network (MMN) with an additional nine million monthly impressions made by Kiwi visitors to ESPN websites.

Since its launch last year MMN has doubled in size, from 200 million to 400 million impressions. According to global digital analytics company comScore, MMN reaches 97.5 per cent of online Kiwis.

Mi9 New Zealand commercial director Dan Robertson said the deal with ESPN is a fillip for advertisers looking for a more cosmopolitan Kiwi sporting audience. "Rugby might be New Zealand's traditional sporting mainstay, but it’s not the only game in town. For example, international football pulls a huge crowd and a decent chunk of Kiwis get their fix on ESPN."
Last month on ESPN football website espnfc.com Kiwis initiated 1.5 million page-views.

Earlier this year Mi9 added mobile users to MMN, reaching New Zealand’s two million-plus smartphone users.
Launched August 2012, MMN allows advertisers to target consumers according to online behaviour. The network uses 16,000 behaviour segments drawn from several data sources, including network site visits, search keywords and one million Microsoft ID records.

To find out more about advertising on ESPN sites, contact your Mi9 Account Manager

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