Online media property Mi9 is taking aim at New Zealand’s $140 million search and directories market, with the launch of new search advertising platform Bing Ads.
From today Mi9 is offering a self-service portal and trans-Tasman sales and operations support to get advertisers using the new platform, which reaches 540,000 Kiwis currently using Bing search.
"Google Adwords isn’t the only show in town," said Mi9 New Zealand commercial director Dan Robertson. "A healthy industry has healthy competition and ensures advertisers get the best product possible."
He said that while Bing search advertising has been available to local advertisers through Yahoo Search Marketing, it hadn't been on friendly terms. "When agencies asked about search our best response was pointing them to a barebones portal offering a combined Australasian audience. It didn’t wash. The new Bing Ads platform provides buying intelligence and support demanded by local agencies and positions Mi9 for a serious assault on local search advertising," said Robertson.
He said Mi9 and Microsoft had worked on the new Bing Ads platform for the past six months to develop advanced targeting features, greater control over match types, and a host of features and tools, such as performance reporting.
Robertson said Bing Ads includes a worldwide audience of over 476 million unique searchers, 85 million of whom according to Nielsen don’t use Google.
Bing Ads provides advertisers with a range of benefits:
• Control advertising costs by setting a budget for each campaign and only paying when an ad is clicked on
• Seamlessly import Google AdWords campaigns into a Bing Ads account
• Quickly fine-tune campaigns by running built-in performance reports
• Access audience insights, including keywords and demographics for a target market
• Save time by managing campaigns across multiple markets with one tool
To find out more around advertising on Bing, contact the New Zealand Bing Account Manager, Sam Torpey