Editorial Native

Campaign overview

The objective of We Are Indigo with their Manaaki campaign was to reach small and medium businesses to raise awareness of their advisory forum which offers a range of services designed to help them. The main goal of the campaign was to raise awareness and drive engagement with the Manaaki forum by driving traffic to the site to enable businesses to ask questions and receive tailored answers from experts to help them address business opportunities and access other services.

The solution

Editorial Native, Mi9’s premium editorially-managed native advertising product with high-impact, above-the-fold placements on the MSN NZ Homepage, including Microsoft Edge browser. River and Infopane tiles embed your message for a full 24 hours into the highly engaging news, sport and entertainment content of MSN NZ’s homepage in a seamless user experience.

The results

1. Click-through rate (CTR) = 0.20%
2. Clicks = 24,205
3. Delivery percentage = 1089%

Results are based on four-week campaign duration.