MSN NZ Homepage Takeover

Campaign overview

The objective of Stanley St with their Briscoes Blue Button Sale campaign was to raise awareness of the client’s one-day sale.

The solution

MSN NZ Homepage Takeover. A 24-hour, 100% share of voice takeover running across the MSN NZ Homepage. This solution allows the advertiser to be the only advertiser on MSN NZ Homepage for a 24-hour period of their choosing. 

The results

1. Click-through rate (CTR) = 0.84%
2. Clicks = 4131
3. Delivered impressions = 1,010,626

Results are based on one-day campaign duration.